Foundations of Marketing includes a comprehensive package of teaching materials. Online Teaching Center instructor’s web site Redesigned to enhance ease-of- use. Content includes sample syllabi, downloadable text files from the Instructor’s Resource Manual, PowerPoint® slides, CRS (Classroom Response System) “Clicker” content, Integrated Lecture Outlines (lecture outlines with suggested placement of PowerPoints, video clips, overheads, and more), and more. Test Bank Provides more than 3,200 test items including true/false, multiple choice, and essay questions, with correct answers, difficulty ratings, main text page references, and applications. HMTesting CD (powered by DiplomaTM) Computerized version of the Test Bank.
Allows instructors to select, edit, and add questions, or generate randomly selected questions to produce a test master for easy duplication. Includes Online Testing and Gradebook functions. Instructor’s Resource Manual Written by the text’s authors. Includes a complete set of teaching tools, exercises, hints, and solutions. Basic and Premium PowerPoint slide presentations Basic slides offer helpful PowerPoint lecture outlines. The Premium PowerPoint slides include additional material such as advertisements, surveys and graphs, videos, and important terms. Course Management Systems with Eduspace powered by Blackboard and Blackboard/WebCT Allow instruc- tors to create and customize online course materials to use in distance learn- ing, distributed learning, or as a supple- ment to traditional classes. Each system in- cludes most instructor resources and more.
CRS (Classroom Response System) “Clicker” Content Question-and-answer slides are ideal for any classroom. Marketing videos Videos for use with the end-of-chapter video cases. Online Teaching Center Preface xix HM NewsNow A story from the Associated Press applicable to the textbook sub- ject area periodically updated with a PowerPoint presentation that includes a sum- mary of the story, related video content, and review questions. Online color transparencies These PDF versions of the Premium PowerPoints, and can be used with an overhead projector. Author Website www.prideferrell.net provides teaching tips, exercises, classroom activities, additional cases, podcasts, as well as other resources. Resources for Students All of the major student resources are tied to, and are available through, the Multimedia eBook, an interactive PDF version of the textbook. Pride/Ferrell Marketing Study Center with HMBusinessSpace at www.college.hmco.com/ pic/prideferrellfom3e contains the following:
- Audio Chapter Summaries and Audio Chapter Quizzes are available in mp3 format.
- ACE and ACE online self-tests
- HM NewsNow. PowerPoint presentations of headlines from the Associated Press that relate to the marketing industry. Includes an AP NewsFeed.
- The Interactive Marketing Plan. An exciting, hands-on digital way to learn how marketing plans are developed and executed.
- Flashcards.
- Online Glossary & Chapter Summary.
- Career Center. Downloadable “Personal Career Plan Worksheets” and links to various marketing careers websites will help students explore their options and plan their job search. xx Preface We invite your comments, questions, and criticisms, and your suggestions will be sin- cerely appreciated. Please e-mail us at w-pride@tamu.edu or OCFerrell@ mgt.unm.edu, or call 979-845-5857 (Pride) or 505-277-3468 (Ferrell). You can also send a feedback message through the website at www.prideferrell.com. The authors would like to thank the hundreds of reviewers who have provided in- valuable feedback over the years as we have written and revised our introductory marketing titles, and also the over 500 faculty across the country who responded to marketing research specifically designed to help create Foundations of Marketing.
A special faculty advisory board assisted in making decisions during the develop- ment of this text and its instructional package. For being “on-call” and available to answer questions and make valuable suggestions, the authors are grateful to those who participated: William Motz, Lansing Community College; Carol Rowey, Com- munity College of Rhode Island; Morris A. Shapero, University of South Florida; Melodie Philhours, Arkansas State University; Patricia Bernson, County College of Morris; Eva Hyatt, Appalachian State University; Thomas Kanick, Broome Commu- nity College; Gayle Marco, Robert Morris University; Stanley Garfunkel, Queens- borough Community College; Stephen Goodwin, Illinois State University; William Carner, University of Texas-Austin; Mohan Agrawal, California Polytechnic State University; Jean-Luc Grosso, University of South Carolina-Sumter; Gloria Bemben, Finger Lakes Community College; Betty Jean Hebel, Madonna University; Barry Mc- Carthy, Irvine Valley College; Donna Leonowich, Middlesex Community College; and Melissa Moore, Mississippi State University. Gwyneth V. Walters assisted in research, editing, and content development for the text, supplements, and the Pride/Ferrell Marketing Learning Center.
The authors deeply appreciate the assistance of Marian Wood for providing editorial suggestions, technical assistance, and support. Melanie Drever, University of Wyoming, conducted research and developed boxes, cases, and other chapter content. For assistance in completing nu- merous tasks associated with the text and supplements, the authors express apprecia- tion to Alexi Sherrill, Luci Vietti, Tammy Lemke, Dana Egg, Somia Qaiyum, Jonathan Wickersham, Diana Burbules, Melanie Drever, and Clarissa Means. Special thanks to: Linda Ferrell, University of New Mexico, who participated in all aspects of content and supplement development. Daniel Sherrell, University of Memphis, who developed the framework used in Chap- ter 4 and the six major characteristics of marketing on the Internet.
Michael Hartline, Florida State University, who helped in the development of the marketing plan outline and the sample marketing plan as well as the career work- sheets on the website. V. Kumar, Chuck Tomkovick, Brian Jones, Todd Donavan, and John Eaton for de- veloping supplementary modules for this edition. Kirk Wakefield, Baylor University, for developing the class exercises included in the Instructor’s Resource Manual. John Drea, Western Illinois University, for developing the ‘A’ Student game. Our colleagues at Texas A&M University and University of New Mexico, for their support and encouragement.