Copyright © 2021 by Alex Hormozi All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief questions embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher at the address below. Ebook ISBN: 978-1-7374757-0-5 Acquisition.com, LLC 3610-2 N Josey Lane #223 Carrollton, TX 75007-3150 Cover Design by Charlotte Chan Mikkelsen Photography, Illustrations, and Interior Layout by Alex Hormozi DISCLAIMER The content provided in this book is designed to provide helpful information on the subjects discussed. This book is not meant to be used, nor should it be used, to diagnose or treat any medical condition. The numbers in this book are theoretical and to be used for illustrative purposes only.
The publisher and the author are not responsible for any actions you take or do not take as a result of reading this book, and are not liable for any damages or negative consequences from action or inaction to any person reading or following the information in this book. References are provided for informational purposes only and do not constitute endorsement of any websites or other sources. Readers should also be aware that the websites listed in this book may change or become obsolete. WHAT OTHERS HAVE SAID “After spending one day with Alex, we added $5 MILLION PER YEAR in profit without adding any new services. When Alex talks about acquisition, you should listen (as long as you don’t hate money).” — BROOKE CASTILLO, CEO, LIFE COACH SCHOOL “My career can be broken into two chapters: the first was 15 years of hanging my head against the wall trying to figure out why I was not fulfilling my potential. The second chapter started when I read ‘$100M Offers’ by Alex hormozi. It was then that I had the confidence to know exactly how to have the success that I knew I was capable of enjoying. If you are a business owner that is done settling for less than your potential, this book will quickly show you that it’s not your fault; no one has taught you how to make irresistible offers. This book will change that within a few chapters. Consider this book your second chapter.
It is an absolute game changer.” — RYAN DANIEL MORAN FOUNDER, CAPITALISM.COM “We first found out about Alex and instantly bought his book. It’s the best book I’ve ever read really in business. Probably the biggest thing I learned from him is that so many times in business you want to charge your customers more and you almost feel guilty like ‘oh my gosh can I really do this?’ but I think there’s nobody better that really puts packages and prices together that not only you can increase your price for your business but you’re also increasing the value for the customer at the exact same After beginning a series of books on acquisition, it became apparent that I could not talk about any other topic without first addressing the offer: the starting point of any conversation to initiate a transaction with a customer. What you are literally providing them in exchange for their money. That’s where it all begins. This book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies. I call the proper combination of these components: a Grand Slam Offer. I chose this term partially in homage to the above quote from Amazon founder Jeff Bezos and because, like a grand slam in baseball, a Grand Slam Offer is both very good and very rare. Additionally, to extend the baseball metaphor, it takes no more effort to make a Grand Slam Offer than to strike out. The difference is dictated by the skill of the marketer and how well he connects his offer with his audience’s desires. In business you can have so-so offers: the “singles” and “doubles” that keep the game going, pay the bills, and keep the lights on. But, unlike baseball, where a grand slam scores a maximum of four runs, a Grand Slam Offer in the business world, can score you a thousand-fold pay off and result in a world where you never need to work again.
It would be like connecting with the ball so well during one single at bat that you automatically win every World Series for the next hundred years. It takes years of practice to make something as complicated as hitting a major league fastball into the bleachers look effortless. Your stance, vision, prediction, ball speed, bat speed, and hip placement all must be perfect. In marketing and customer acquisition (the process of getting new clients), there are just as many variables that must all align to truly “knock it out of the park.” But with enough practice and enough skill, you can turn the wild world of acquisition, which will throw curveballs at you everyday, into a homerun derby, knocking offer after offer out of the stadium. To everyone else, your success will look unbelievable. But to you, it will feel like “just another day at work.” The greatest hitters of all time also have many strike outs, just as there are many failed offers in the track record of great marketers. We learn skills through failure and practice. We do this knowing that nine out of ten times we will be wrong. We still act boldly, hoping for that offer we connect with so well that it results in our big payoff. The good news is that in business, you only need to hit one Grand Slam Offer to retire forever. I have done this four or five times in my life. As for my track record, I have a 36:1 lifetime return on my advertising dollars over my business career. Consider this my lifetime “batting average,” if you will. That means for every $1 I spend on advertising I get $36 back, a 3600% return. That is my average over eight years.
And I continue to improve. This book is my attempt to share that skill with you, with a specific focus on building Grand Slam Offers, so you can experience the same levels of success. It’s also the first in a series of books meant to get entrepreneurs to financial freedom, in plain words, “fuck you” money. Subsequent books in this series will look more deeply at getting more customers, converting more prospects into clients, making those clients worth more, and other lessons I wish I had learned earlier scaling my businesses.